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Avena Customer and Farmer Appreciation Day Recap

Avena Customer and Farmer Appreciation Day Recap

What’s Ahead for Canadian Pulse and Oat Ingredients?

In 2022, global demand for pulse and oat ingredients is soaring. At the same time, concerns are growing about environmental impacts and global food security.

Against this backdrop, specialty miller Avena Foods held a ‘Customer and Farmer Appreciation Day’ on 4 August, to explore the role that these crops can play in promoting more sustainable systems of food production.

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Press Release: Avena Sustainability Advisory Panel

Regina, Saskatchewan (August 17, 2022) – Canadian specialty pulse and oat miller Avena Foods Limited (Avena) has announced a major step forward for its sustainability program with the creation of a Sustainability Advisory Panel.

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How Sustainable are Canadian Oat and Pulse Crops?

First aggregate findings of Avena’s pulse and oat regenerative ag project with Field to Market Canada are to be presented at Avena’s Customer and Farmer Appreciation Day in Rowatt, SK, on Aug. 4. Field to Market Canada president Harvey Bradford talks about how his organization is working with Avena to assess and document environmental performance on the farm.

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Faces of Avena: Kenna Chen

Meet Kenna Chen, Grower Relations and Procurement Administrator, at Avena’s Rowatt, SK facility. Avena farmers know her well. She is the person they call with questions on contracts and grain receipts. Kenna also tracks and documents grain movement from the farm, through Rowatt, to other Avena facilities. She ensures Avena complies with provincial and national regulatory agency requirements. Her meticulous paperwork and active communication with farmers are essential to the success of Avena’s vision to partner for safe, healthy diets and a sustainable world.

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NEW! Avena Glyphosate Residue Free certified by The Detox Project

Avena Foods Purity Protocol gluten-free oat ingredients are Glyphosate Residue Free certified by The Detox Project. Products or ingredients bearing a Glyphosate Residue Free Label contain less than 10 parts per billion of the herbicide.

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Crop Report

The 2021 crop is in the ground. Rain across the Prairies over the past two weeks has meant that the small percentage of growers who were waiting for moisture to finish their acres, have been able to complete seeding. Due to dry conditions this spring, farms were seeded corner to corner with no sloughs or potholes to work around. Hopefully the old saying will be true: If you seed in the dust, your granaries will bust!

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Faces of Avena: Rod Lechner

Rod Lechner has been with Avena since 2008. As Head Miller of Avena Regina, he plays a key role in continually updating the plant and finding innovative ways to meet strict standards and ever-evolving customer needs. He recalls working side-by-side with the company’s founders to bring the dream of a certified gluten-free oat mill to life. As Avena prepares to open a second oat milling plant in nearby Rowatt, SK, Rod is ready to pivot as needed to keep Avena competitive in expanding global markets.

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Faces of Avena: Silvia Sibrian

On the frontline at Avena’s Pulse milling facility is Silvia Sibrian, Administrative Assistant and Customer Care Representative. Silvia’s friendly, cheerful nature is appreciated by customers…

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April Market Report

The Worldwide Commodity Market The worldwide pandemic that began in 2020 has had a dramatic global impact on consumer buying patterns, and lifestyles. While this…

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Avena Virtual Grower Meeting 2021: Recap

Regina, Sask., Feb. 22, 2021 – Avena’s Grower School went virtual for the first time, with updates on the Avena Purity Protocol program, a preliminary…

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