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Avena Customer and Farmer Appreciation Day Recap

Avena Customer and Farmer Appreciation Day Recap

What’s Ahead for Canadian Pulse and Oat Ingredients?

In 2022, global demand for pulse and oat ingredients is soaring. At the same time, concerns are growing about environmental impacts and global food security.

Against this backdrop, specialty miller Avena Foods held a ‘Customer and Farmer Appreciation Day’ on 4 August, to explore the role that these crops can play in promoting more sustainable systems of food production.

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Press Release: Avena Sustainability Advisory Panel

Regina, Saskatchewan (August 17, 2022) – Canadian specialty pulse and oat miller Avena Foods Limited (Avena) has announced a major step forward for its sustainability program with the creation of a Sustainability Advisory Panel.

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How Sustainable are Canadian Oat and Pulse Crops?

First aggregate findings of Avena’s pulse and oat regenerative ag project with Field to Market Canada are to be presented at Avena’s Customer and Farmer Appreciation Day in Rowatt, SK, on Aug. 4. Field to Market Canada president Harvey Bradford talks about how his organization is working with Avena to assess and document environmental performance on the farm.

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Faces of Avena: Kenna Chen

Meet Kenna Chen, Grower Relations and Procurement Administrator, at Avena’s Rowatt, SK facility. Avena farmers know her well. She is the person they call with questions on contracts and grain receipts. Kenna also tracks and documents grain movement from the farm, through Rowatt, to other Avena facilities. She ensures Avena complies with provincial and national regulatory agency requirements. Her meticulous paperwork and active communication with farmers are essential to the success of Avena’s vision to partner for safe, healthy diets and a sustainable world.

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