What is ARAP?
Globally, 41% of consumers say sustainability is important buying food and drinks1. Consumers are also aware of green washing and are searching for retail products that have verified sustainability claims2. Avena RegenAg Protocol (ARAP) has been developed in response to this consumer demand.
Anchored in the crop traceability and farmer accountability of Avena Purity Protocol for certified gluten-free ingredients, ARAP is an outcome-based framework for measuring regenerative agriculture (regen ag) farming practices.
Meeting ARAP standards and having them verified, enables farmers to supply Avena with regen ag oats and peas to mill for inclusion in commercial food and beverage products.
ARAP launched in July 2025. Read more here.

