Press Release: Avena Foods Welcomes Wayne Arsenault as CEO

Avena Foods Welcomes Wayne Arsenault as CEO

Regina, Saskatchewan, Canada – January 16, 2024 – Avena Foods Ltd. today announces the appointment of Wayne Arsenault as its new CEO, following the retirement of Gord Flaten.

Wayne is known as a collaborative, transformational leader with extensive leadership experience in the food, beverage and pet food industries.

“We welcome Wayne’s customer-first approach, which was developed over years in strategic management, manufacturing, and brand development. His passion for building partnerships and empowering teams strongly aligns with Avena’s vision of Partnering for safe, healthy diets and a sustainable world,” said Pete Samson, Avena Board Chair.

Wayne set up his first company at age 16. By age 29, he was the youngest plant manager in the Coca-Cola Enterprises system, responsible for the Toronto, Ontario plant. Wayne then went on to become General Manager at Molson Canadian, Vancouver, where he was awarded ‘best performing brewery’ for two consecutive years.

Over the years he has held a number of leadership roles, including President and CEO of Calgary’s Big Rock Brewery, and Vice President Operations & Human Resources and Vice President Alignment Champion at Moosehead Breweries.

About Avena Foods
Avena Foods Ltd. is a specialty miller that provides food, beverage and pet food manufacturers throughout the world with sustainably grown and milled functional pulse flours, grit and fibers, and purity protocol gluten-free oat ingredients.

‘Partnering for safe, healthy diets and a sustainable world.’

For more information, please contact:
Laurie Gillies
Senior Associate, Marketing and Communications, Avena