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Upcoming Events

July 22, 2025

Avena Customer and Farmer Appreciation Day 2025

We invite you to attend Avena’s Customer and Farmer Appreciation Day (CAFAD) on July 22, 2025.

This event connects farmers, customers, civil societies, researchers and other industry partners in a day of networking, education and tours. This year, we will have a tour of regenerative agriculture experimental field plots near Avena’s Rowatt Saskatchewan facility.

RSVP NOW

Why attend CAFAD 2025?

  • Network with farmers, researchers, suppliers, industry and civil society representatives, and food and beverage manufacturers
  • Tour experimental field plots with Lana Shaw of SERF (South East Research Farm, Saskatchewan)
  • Learn about Avena’s field scale sustainability impact projects, linking members of the value chain
  • Hear about Avena’s Environmental Impact Report 2024: “Partnering for safe, healthy diets and a sustainable world”
  • See new ag technology in action
  • Enjoy hayrides and delicious food featuring Avena oat and pulse ingredients

Over 50 guests attended CAFAD 2024 with similar attendance expected for 2025.

Check out last year’s event here.

Presentations in the field, Avena CAFAD 2024.

Preliminary Agenda

July 22, 2025

  • 8:15 am – Registration
  • 8:45 am – Bus to Avena’s Rowatt, SK facility
  • 9:00 am – Breakfast mixer and event welcome
  • 9:45 am – Hayride to Regen Ag and Varietal Experimental Field Plots
  • 10:00 am – Plots tour with agronomy expert Lana Shaw (SERF)
  • 11:15 am – Back to Rowatt with opportunity for a quick coffee break
  • 11:40 am – Announcing Avena’s Environmental Impact Report 2024: “Partnering for safe, healthy diets and a sustainable world”
  • 12:00 pm – Prairie Lunch
  • 1:00 pm – Regen Ag project presentations on pollinator strips, cover crops, and MRV of scope 3 emissions
  • 3:00 pm – Avena Rowatt plant tours
  • 4:15 pm – Wrap-up and bus to hotel

Flax/Chickpea intercropped field, Rosengren Farms, 2023.

Creating Impact Together

Additionally, we invite you to partner in experimental field plots.

These plots will demonstrate several varieties of oats (including high in protein), beans, chickpeas, lentils and peas, and regenerative agricultural farming practices including intercropping, cover cropping and pollination strips.

Flags of partners will be displayed around the field plots. Partners will receive pictures and updates on the plots during seeding, mid-season and just prior to harvest. After the event, each partner will receive a media package that includes images with the company representatives and farm partners in attendance, with their branded flag in the field.

Read more on Avena’s ‘Harnessing the Power of Regenerative Ag Partnerships’ program and ongoing ‘Sustainability Impact Projects’.

Contact us to learn more about being a partner in this project.

Partners, Avena CAFAD 2024.

Register to attend

Once registered, an Avena team member will follow up with you shortly to confirm your registration and provide additional event details. Please contact Shireen Li or Laurie Gillies at info@avenafoods.com should you have any questions. 

We look forward to hosting you this summer!

REGISTER NOW