Upcoming Events

July 23, 2024

Avena Customer and Farmer Appreciation Day 2024

We invite you to attend Avena’s Customer and Farmer Appreciation Day (CAFAD) on July 23, 2024.

This annual event is attended by Avena farmers, commercial food and beverage manufacturers, researchers and civil societies. As members of the value chain, this is an opportunity to explore together innovative regenerative ag practices while strengthening our farm-to-fork relationships.


Why attend CAFAD?

  • Network with farmers, researchers, suppliers, industry representatives and CPG professionals 
  • Beyond the ‘living labs’, see regen ag practices in action at Rosengren Farms and Roughbark Acres near Weyburn, SK 
  • Enjoy a prairie lunch in Midale, SK
  • Over 100 guests attended CAFAD 2023 with similar attendance expected for 2024 
  • Check out last year’s event here

Experimental plot presentations in the field, Avena CAFAD 2023.

Beyond the ‘Living Labs’

On this day, we will see full crop trials of regenerative agricultural practices from two farms south of Regina.

Rosengren Farms with Colin Rosengren:

  • pea/canola and flax/chickpea intercropped field tours
  • equipment demonstration, including customized machinery equipped with grain tracking and full traceability technology

Roughbark Acres with Shannon Knibbs:

  • organic oat/pea intercropped field tour
  • pollinator strip project designed to promote and monitor positive changes in biodiversity

This is sustainability in action. Many thanks to our farm partners, Colin and Shannon!


Flax/Chickpea intercropped field, Rosengren Farms, 2023.

Schedule at a Glance

July 23, 2023

  • 8:00am – Registration in hotel lobby, coffee and refreshments
  • 8:30am – Depart for Weyburn, SK
  • 10:00am – Rosengren Farms and Roughbark Acres field tours
  • 12:30pm – Prairie Lunch in Midale, SK
  • 2:00pm – Rosengren Farms and Roughbark Acres field tours
  • 3:30pm – Return to Regina, SK
  • 5:00pm – Arrive in Regina, Saskatchewan

Creating Impact Together

Additionally, we invite you to consider participating as a research partner for the day. Your contribution as a research partner will fuel and support regenerative ag farming practices and education.

Research Partners of CAFAD will be provided with:

  • a company branded field flag displayed prominently at the event
  • advertising and acknowledgement on Avena’s website and social platforms
  • professional event photos to follow

Contact us to learn more about participating as a research partner.

Field plot sponsors, Avena CAFAD 2023.

Register to attend

Once registered, an Avena team member will follow up with you shortly to confirm your registration and provide additional event details. Please contact Yvonne Ha or Laurie Gillies at should you have any questions. 

We look forward to hosting you this summer!