Registration for this webinar is now closed. For more information on Avena’s Sustainability Policy, click here.
A recording of our webinar is available to view/download.

Sustainability from the Ground Up – farming, milling and food

Date: April 22, 2020

Time: 2:00 – 3:00 PM Central Time

On Earth Day, join us in learning how the principles of sustainable development can be put into practice in farming, milling and formulating food products.

Guest speakers:

Denis Trémorin, Director of Sustainability – Pulse Canada
Designing climate-smart food: Innovative solutions to meet the growing demand for sustainable products
Website: Pulse Canada    |   Twitter: @pulsecanada

Denis is Director, Sustainability at Pulse Canada. He is a professional agrologist with 14 years’ experience. Denis holds bachelor’s and master’s degrees in agroecology and soil science from the University of Manitoba. At Pulse Canada Denis works within a team that explores the role of pulses in improving the nutrition and environmental sustainability of the food system as well as the food product through reformulation. Denis is involved in the development of environmental metrics that apply to Canadian cropping systems and how these metrics, in addition to local and farm-based data, can help assess the sustainability of foods.

Pulse Canada
Denis Tremorin, Pulse Canada

Lynnell Olson, Farmer, Agronomist – Seed Source Inc.
Farming Sustainably
Website: Seed Source, Inc.    |   Twitter: @yourseedsource

Lynnell Olson is a third-generation farmer and pedigreed seed grower from Saskatchewan. She holds a bachelor’s degree in agriculture from the University of Saskatchewan. After graduating she worked as the sales manager and agronomist for Seed Source Inc.’s retail operation. In 2014 she launched an agricultural services business called Caliber Seed Services, which provides pedigreed seed inspections for growers. It also provides gluten-free oat inspections. Lynnell and her family farms 12,000 acres of crops including canola, wheat, barley, oats, flax, peas, soybeans, faba bean, and forage grasses. Their operation makes use of crop rotation, soil testing, GPS and precision agronomics to maximise yields and to make optimum use of inputs.

Seed Source, Inc.
Lynnell Olson, Seed Source Inc.

Margaret Hughes, VP, Sales & Marketing – Avena Foods Limited
Avena Foods: Committed to sustainable oat and pulse ingredients from the ground up
Website: Avena Foods Limited    |   Twitter: @avenafoods

Margaret Hughes is vice-president of sales and marketing with Avena Foods. She has served on the boards of the Manitoba Food Processors Association and the Food Development Centre. She is a member of Pulse Canada’s Nutrition and Health Expert Advisory Committee and sits on the North American Pulse Processing Research Advisory Committee. Margaret is a popular speaker, with recent presentations to the AACCI, the IBIE, the CIFST, Canadian Celiac Association and the North American Pulse Milling Summit. She is passionate about sharing her knowledge of pulse and oat ingredients with colleagues in the food industry.

Best Cooking Pulses, Margaret’s family business, was established in 1936 and has grown into one of the largest pulse processors in Canada. Since 2018 it has been operating as part of Avena Foods.

Avena Foods Limited
Margaret Hughes, Avena Foods Ltd.

Avena Webinar Series

Avena Foods is pleased to announce our first ever Avena Webinar series. We look forward to hosting leading industry experts to discuss a variety of hot-button topics, ranging from technical advice to novel ingredient applications.

Upcoming Avena Webinars:

  • Pulse Ingredients 101 and Avena BEST Pulse Egg Replacer and Visco-Enhancer
    September 2020
    More information coming soon.


Past Avena Webinars:

  • Celiac disease, farming solutions, and formulating nutritious gluten-free foods
    May 13, 2020   
    Recording is available for download, learn more.


  • Avena Best Pea Hull Fibre for Functionality and Gut Health
    May 27, 2020
    Recording is available for download, learn more.


  • Maximising quality protein and increasing total protein in snacks and bakery
    June 10, 2020
    Recording is available for download, learn more.


Crop Report Banner
24 Jul: Avena Crop Report

REGINA – July 17, 2020 Here we are mid-summer, Avena’s crops are growing and maturing well, not dissimilar to last…


Teri also grows Avena Purity Protocol oats. Thank you @stplruecker for sharing your new crop adventure! @pulsecanada @oatinformation @MWAF204

From the FDA's final rule: "... malt
extract and other similar malt-derived ingredients are ingredients derived from gluten-containing
grains that have not been processed to remove gluten and, therefore, cannot be used in foods that
bear “gluten-free” labeling."

MWAF's launch of the training in agribusiness program starts on Aug 18. First session: "ONLINE: Welcome to business - Agribusiness 2020" https://www.eventbrite.ca/e/online-welcome-to-business-agribusiness-2020-tickets-113163226256?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=estw&utm-source=tw&utm-term=listing @Eventbrite

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