Registration for this webinar is now closed. For more information on Avena’s Sustainability Policy, click here.
A recording of our webinar is available to view/download.


Sustainability from the Ground Up – farming, milling and food

Date: April 22, 2020

Time: 2:00 – 3:00 PM Central Time

On Earth Day, join us in learning how the principles of sustainable development can be put into practice in farming, milling and formulating food products.

With guest speakers:

Denis Trémorin, Director of Sustainability – Pulse Canada
Designing climate-smart food: Innovative solutions to meet the growing demand for sustainable products
Website: Pulse Canada    |   Twitter: @pulsecanada

Denis is Director, Sustainability at Pulse Canada. He is a professional agrologist with 14 years’ experience. Denis holds bachelor’s and master’s degrees in agroecology and soil science from the University of Manitoba. At Pulse Canada Denis works within a team that explores the role of pulses in improving the nutrition and environmental sustainability of the food system as well as the food product through reformulation. Denis is involved in the development of environmental metrics that apply to Canadian cropping systems and how these metrics, in addition to local and farm-based data, can help assess the sustainability of foods.

Pulse Canada
Denis Tremorin, Pulse Canada

Lynnell Olson, Farmer, Agronomist – Seed Source Inc.
Farming Sustainably
Website: Seed Source, Inc.    |   Twitter: @yourseedsource

Lynnell Olson is a third-generation farmer and pedigreed seed grower from Saskatchewan. She holds a bachelor’s degree in agriculture from the University of Saskatchewan. After graduating she worked as the sales manager and agronomist for Seed Source Inc.’s retail operation. In 2014 she launched an agricultural services business called Caliber Seed Services, which provides pedigreed seed inspections for growers. It also provides gluten-free oat inspections. Lynnell and her family farms 12,000 acres of crops including canola, wheat, barley, oats, flax, peas, soybeans, faba bean, and forage grasses. Their operation makes use of crop rotation, soil testing, GPS and precision agronomics to maximise yields and to make optimum use of inputs.

Seed Source, Inc.
Lynnell Olson, Seed Source Inc.

Margaret Hughes, VP, Sales & Marketing – Avena Foods Limited
Avena Foods: Committed to sustainable oat and pulse ingredients from the ground up
Website: Avena Foods Limited    |   Twitter: @avenafoods

Margaret Hughes is vice-president of sales and marketing with Avena Foods. She has served on the boards of the Manitoba Food Processors Association and the Food Development Centre. She is a member of Pulse Canada’s Nutrition and Health Expert Advisory Committee and sits on the North American Pulse Processing Research Advisory Committee. Margaret is a popular speaker, with recent presentations to the AACCI, the IBIE, the CIFST, Canadian Celiac Association and the North American Pulse Milling Summit. She is passionate about sharing her knowledge of pulse and oat ingredients with colleagues in the food industry.

Best Cooking Pulses, Margaret’s family business, was established in 1936 and has grown into one of the largest pulse processors in Canada. Since 2018 it has been operating as part of Avena Foods.

Avena Foods Limited
Margaret Hughes, Avena Foods Ltd.

Avena Webinar Series

Avena Foods is pleased to announce our first ever Avena Webinar series. We look forward to hosting leading industry experts to discuss a variety of hot-button topics, ranging from technical advice to novel ingredient applications.

Upcoming Avena Webinars:

  • Maximising Quality Protein and Increasing Total Protein in Gluten-Free Products
    June 10, 2020   |   2:00 PM CDT
    More information to come.


Past Avena Webinars:

  • Sustainability from the Ground Up — farming, milling and food
    April 22, 2020 
    Recording is available for download, learn more.


  • Celiac disease, farming solutions, and formulating nutritious gluten-free foods
    May 13, 2020   
    Recording is available for download, learn more.


  • Avena Best Pea Hull Fibre for Functionality and Gut Health
    May 27, 2020
    Recording is available for download, learn more.


E (20 de 35)
12 Dec: Introducing FXM

Headquartered in Monterrey, Mexico, FXM is an important food ingredients distributor for Avena Foods. Customers benefit from the hands-on expertise…


#Webinar: @BestPulses Pea Hull Fiber for Functionality and Gut Health with guest speaker Dr. Chris Marinangeli of @pulsecanada. We'll be diving into the health benefits of fiber & using natural dietary fibers as functional ingredients in food applications. https://bit.ly/3d5eWah

Less Than a Week to Register for Avena Webinar Series: Avena Best Pea Hull Fibre for Functionality and Gut Health with Guest Speaker Chris Marinangeli @pulsecanada, Avena Foods' Matt Lentsch and Michelle Briggs @bestpulses #webinarwednesday - https://mailchi.mp/avenafoods.com/webinar-peahullfibre

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