Registration for this webinar is now closed. For more information on Avena Purity Protocol, click here.
A recording of our webinar is available to view/download.


Celiac disease, farming solutions, and formulating nutritious gluten-free foods

Date: May 13, 2020

Time: 2:00 – 3:00 PM Central Daylight Time

May is Celiac Awareness Month. Join us in learning about celiac disease and the challenges it creates for food scientists.  Hear first-hand about Avena Purity Protocol farming. The webinar will also explore how Avena’s Pulses and Purity Protocol Oats can provide formulators with nutritious ingredients that are functional and sustainable.

Key presentation points:

  • Learn about gluten-related disorders and the gluten-free diet; the safety of oats and other grains as well as nutritional concerns with gluten-free foods and specialty products
  • Gain insights and hear first-hand what living with a gluten-related disorder is like
  • Discover the considerations and protocols on the farm to successfully achieve gluten-free crops
  • Catch a glimpse into formulating with celiac-friendly and gluten-free ingredients to boost nutrition and functionality


With guest speakers:

Shelley Case, RD – Case Nutrition

An overview of gluten-related disorders and the gluten-free diet; the safety of oats and other grains as well as nutritional concerns with gluten-free foods and specialty products

Website: Shelley Case    |   Twitter: @shelleycase
Author of Gluten Free: The Definitive Resource Guide

A leading international expert on the gluten-free diet, Shelley is a registered dietitian, author, speaker and consultant with more than 35 years’ experience. She is a member of the medical advisory boards of the Celiac Disease Foundation in the US and the Canadian Celiac Association. Shelley is a sought-after media source, with hundreds of TV, radio, online and print interviews. As a popular speaker, she regularly presents at medical, nutritional and food industry conferences throughout North America. Shelley’s best-selling book Gluten Free: The Definitive Resource Guide has been endorsed by health professionals and celiac organisations. Shelley herself has celiac disease, and she understands the challenges of following a strict gluten-free diet. Shelley and her family live in Calgary, Canada.

Gluten-Free: The Definitive Resource Guide by Shelley Case, RD
Shelley Case, RD

Teri Ruecker, Farmer – Ruecker Family Farms

Avena Purity Protocol Farming, with family in mind

LinkedIn: Teri Ruecker    |   Twitter: @stplruecker

Teri Ruecker and her husband farm 3,400 acres of canola, wheat, oats, peas and lentils on their family farm in Abernethy, Saskatchewan. Teri’s parents were pedigreed seed growers, and they were instrumental in the growth of legume production in Saskatchewan. Teri attended the University of Saskatchewan and graduated with a Bachelor of Pharmacy in 1997. Initially she worked as a pharmacist and took time off to farm during the busy seasons. She transitioned to full-time farming in 2013. Teri’s children both have celiac disease. She has devoted much of her time and energy to researching the disease and nutritious gluten-free baking and cooking. In 2019, Ruecker Family Farms became gluten-free producers for Avena Foods. Their goal is to make the operation 100% gluten-free.

Oat Harvest at Ruecker Farms
Aerial View of Ruecker Farms

Michelle Briggs, Director, Sales & Business Development, UK – Avena Foods Ltd.

Boosting nutrition and functionality in celiac-friendly foods using oat and pulse ingredients

Website: Avena Foods Limited    |   Twitter: @avenafoods   |   LinkedIn: Michelle Briggs

Having worked in the UK baking industry for more than 17 years, Michelle has a wealth of experience in product development and formulation, process development, and sales. Travelling extensively, she has developed an appreciation of the differences in both product range and manufacturing capability in different markets. After spending most of her career working in the chemical leavening sector, in 2019 she joined Avena Foods as Director of Sales and Business Development for the UK. She believes food manufacturers have a responsibility to make their products as nutritious as possible, and that making small changes to a wide range of products can have a positive impact on population health. Her goal is to work with gluten-free manufacturers to improve the nutritional profile of the products they offer.

Michelle Briggs, Avena Foods Ltd.


Avena Foods is pleased to announce our first ever Avena Webinar series. We look forward to hosting leading industry experts to discuss a variety of hot-button topics, ranging from technical advice to novel ingredient applications.

Upcoming Avena Webinars:

  • Pulse Ingredients 101 and Avena BEST Pulse Egg Replacer and Visco-Enhancer
    September 2020
    More information coming soon.


Past Avena Webinars:

  • Sustainability from the Ground Up — farming, milling and food
    April 22, 2020 
    Recording is available for download, learn more.


  • Avena Best Pea Hull Fibre for Functionality and Gut Health
    May 27, 2020
    Recording is available for download, learn more.


  • Maximising quality protein and increasing total protein in snacks and bakery
    June 10, 2020
    Recording is available for download, learn more.


Crop Report Banner
24 Jul: Avena Crop Report

REGINA – July 17, 2020 Here we are mid-summer, Avena’s crops are growing and maturing well, not dissimilar to last…


Teri also grows Avena Purity Protocol oats. Thank you @stplruecker for sharing your new crop adventure! @pulsecanada @oatinformation @MWAF204

From the FDA's final rule: "... malt
extract and other similar malt-derived ingredients are ingredients derived from gluten-containing
grains that have not been processed to remove gluten and, therefore, cannot be used in foods that
bear “gluten-free” labeling."

MWAF's launch of the training in agribusiness program starts on Aug 18. First session: "ONLINE: Welcome to business - Agribusiness 2020" https://www.eventbrite.ca/e/online-welcome-to-business-agribusiness-2020-tickets-113163226256?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=estw&utm-source=tw&utm-term=listing @Eventbrite

Load More...